What Is Grooves?
Grooves started the way most good things do, someone couldn't shut up about music, so they built a place to keep talking. It's a solo project born out of a lifelong obsession: making music, digging for music, reviewing music, and trying to get everyone around you to listen to that one album they need to hear.
Music opinions have been monopolized by record labels and big streaming services for years now. Music is becoming more homogenized than ever, thanks to algorithms fueled by two things: data and money. The idea for Grooves is simple, to make a community for real music fans who want to voice their opinions and hopefully discover new artists along the way.
Articles will be a staple of Grooves, with a focus on up and coming artists curated by us. If you ever read an article about an artist on Grooves, it's because we are genuine fans of that artist. Think of it like that one friend who gets obsessed with a new album or artist they found and can't stop talking about it.
Every week, streaming platforms serve you the same top hits, pushing familiar names higher while thousands of incredible voices go unheard. Grooves is here to change that. Our curated articles spotlight artists who are underground, emerging, overlooked, creators making magic in bedrooms, basements, and independent studios around the world.
Our team writes deeply researched pieces on these artists, diving into their influences, their stories, and the albums that deserve your attention. No sponsored posts. No algorithmic pressure. Just genuine recommendations from people who live for music.
We hope you join us on this journey, sharing our passion for music and keeping the focus where it belongs, on the music itself.
Grooves is out now.